‘ With the green agenda comes sustainable selling. 2010 will be about sales, people and the planet. And how we can best manage this relationship now for future generations? In 2010 we will value trust, transparency, substance and ethical sales practices which discourage excessive consumption and greed. The focus will be on forging legitimate business relationships which serve the environment, people, business and communities'.
On December 8th, Smart Company, an Australian business community and source of up to the minute business information, released their report The 12 Sales Trends of 2010. Great to see that number 7 on the list is ‘Sustainable Selling'! As indicated by the author, Sue Barrett: