Scenic Rim Regional Council and the tourism industry are working together to ensure concepts outlined in the Tourism Strategy 2011-16 become a reality.
The reinvigorated Tourism Advisory Committee (TAC) recently met to begin working towards the shared goal of enhanced outcomes for the local tourism industry. Local tourism operators need support now and in the future and this will be the focus of TAC.
Newly-appointed TAC Chairman, Tony Lambert, says many people gave their time and opinions during the creation of the Tourism Strategy and the committee is determined to ensure the Strategy’s recommendations are implemented.
“TAC working parties will focus on priority projects outlined in the Strategy and will meet regularly and engage with the local tourism operators to ensure that we achieve outcomes,” Mr Lambert said.
“We’re focused on making things happen and ensuring the local operators benefit.
“TAC provides a supportive framework for collaboration between the tourism industry, the Council and other partners such as Brisbane Marketing, Gold Coast Tourism and Tourism Queensland.”
The TAC features two representatives from each of the region’s three Local Tourism Organisations (LTOs), a representative from each of the region’s two Wine Industry Associations, a Tourism Queensland board member and two Scenic Rim Councillors.
Councillor Heather Wehl said the collaborative framework for the TAC represents a new way forward and she is confident the outcomes will be positive.
“TAC will result in healthy tourism partnerships across the Scenic Rim region and even healthier outcomes across all communities of the Scenic Rim,” Cr Wehl said.
“Tourism is an important industry for our region as it brings about vital economic injections and also leads to an improved local lifestyle for residents.”
Key objectives of the Tourism Advisory Committee (TAC) involve providing Council with advice and direction on issues, opportunities and action items which will assist in developing the local tourism industry. These will be based on the three pillars of sustainable tourism – destination development, destination marketing, and destination management.
Tourism projects which form part of the 2011/2012 TAC Action Plan are some of the priority items outlined in the Scenic Rim Regional Tourism Strategy 2011 – 2016, including:
- An annual Destination and Tactical Marketing Program, to be driven largely by local industry operators and the Regional Tourism Organisation (RTO), Brisbane Marketing
- A Signage Strategy
- An Events Strategy
- Contributions to the Australia’s Green Cauldron initiative that will see closer industry links forming between the Scenic Rim, Gold Coast, and Northern Rivers NSW.